Warrior / Brine Outlet Store

Allston, MA

For Warrior + Brine‚Äôs outlet store, Kao Design Group balanced a gritty factory aesthetic with a green agenda. All the display features were repurposed from merchandising fixtures already owned by parent company New Balance. Spools become display tables, and display racks become shoe shelves. Daylight pours into the deep warehouse space through installations of light tubes in the ceiling. A serpentine chain-link wall with a graphic scrim behind it separates the back-of-house functions from the sales floor. The layout of the fence was inspired by the curving shape of a lacrosse stick head and evokes a playground atmosphere within the store. 

All photos by: Malcolm Brown Photography